Tiger Lily provides Analyst Relations Coaching for senior executives to ensure that they are able to effectively engage with key analyst influencers to maximise mindshare. Tiger Lily can also provide coaching and training seminars for PR, marketing and sales staff.

Tiger Lily has extensive experience: as ex-analysts; as drivers of global and European AR programs and as seasoned marketing directors. Our experienced team works with you to deliver coaching aligned with your organisational objectives and customised to each delegate, to help drive the effectiveness of an analyst relations programme. It includes:

• Spokespeople Coaching for your executives and staff, focused on best practice interaction with analyst influencer audiences
• Preparing for an analyst interaction e.g. briefings, summits
• Development of key messages that will resonate with analysts

Influencing The Influencers: Coaching for Executive Spokespeople

Rarely do you see a company introducing its spokespeople to journalists without first providing media training. Yet, many organisations are happy to conduct an analyst tour without any training for their spokespeople whatsoever – but it is the analysts not the press who are typically talking to multiple buyers on a daily basis.

Tiger Lily provides coaching for executive spokespeople to ensure that they can effectively interact and maximize time with analysts. Conducted in a workshop session with a maximum of 4 individuals per workshop, we outline the industry analyst landscape, the ROI of AR and best practices for analyst interactions. This is then followed by a ‘road test’ messaging review and role-play simulating an actual analyst interaction with questions and feedback.

Tiger Lily has successfully delivered this coaching for executives from mid-management to President EMEA level at companies such as Avaya, Cisco, Microsoft and Unisys.

Integrating Analyst Relations Into the Sales Process

Ultimately, it is your target customer who will be influenced by industry analysts, therefore it is important that sales people understand their role in the customers’ decision making process:

• The value of the analyst and how they impact sales
• How to use positive analysts for advantage in bid situations
• How to handle situations where analysts’ opinions might have a negative effect on sales

Fees

For all our coaching services, price upon application

For further information on our coaching services, click here