This Tiger Lily analyst relations strategy seminar is packed with best practice information, practical advice and expert opinion to ensure that busy managers can gain maximum value in a one day session. This seminar will provide you with all the knowledge and tools you need to effectively build and run best practice analyst relations.

As part of the day, we will present output from recent research commissioned by us on the role of influencers in the buyers’ decision making process.

Dates:

Tuesday 27th November 2007
09:00am – 5:00pm

Location:

Tiger Lily
New Lodge
Drift Road
Windsor
Berks, SL4 4RR

The newly formed AR Training Centre is based at Tiger Lily’s offices in Windsor, Berkshire, situated in picturesque grounds at the rear of Windsor Great Park, just 10 minutes taxi ride from Windsor and Maidenhead. Car parking is available. Our boardroom style training room has up-to-date presentation facilities and can accommodate delegates in comfort.

Who Should Attend:

This seminar is designed for AR Professionals who already have experience of working with the analyst influencer community but are seeking advanced skills in the implementation, management and measurement of strategic analyst relations.

Course Content:

Influencing The Influencers

The Building Blocks For Effective AR

Creating An Impactful AR Plan

Cultivating Relationships To Maximise Mindshare

Successful AR Management & Measurement

AR Trouble-Shooting

Course Deliverables

As well as the advanced skills and knowledge to plan and execute a strategic AR programme that yields results, all delegates take away a full set of detailed and comprehensive course notes and AR Toolbox.

Delegate Quots

‘This day provides AR professionals with everything they need to know to run a best practice AR program. The session was excellent value in terms of the knowledge and guidance provided by Tiger Lily.’
Marketing Strategy Manager, Xerox Global Services, Europe

‘I found the material presented and advice given both practical and usable in my role as an AR Manager. I"d certainly recommend this seminar to other AR professionals.’
Analyst Relations Manager, IBM Software Group, Europe

‘Great reinforcement of best practices plus some new ways to work with analysts and measure AR program success.’
AR Manager, SAP AG

‘As the AR-role grows in importance in Europe it is essential for all AR-people to have the right knowledge and tools. The Tiger Lily training gave me an excellent insight to the Analyst community as well as some really useful tools. The time invested in the training will definitely help me be more successful in my role.’
Europe Industry Analyst Relations, Verizon Business

‘Well worth attending, whatever your level of experience and skill.’
Director, European Analyst Relations, Unisys

‘Great outside view on best practices and how to run a successful AR programme. Very useful - time well spent!’
AR Manager, SAP AG

‘An extremely concise day which was useful as a refresher on the approach and importance of Analyst Relations.’
Marketing Communications Manager, Siemens Business Services

‘Great informative day totally focussed on real AR practices.’
AR Manager, SAP

‘Get in one day a very good overview/insight into the analyst community.’
AR/PR Manager, HP, EMEA

Fees

£795 (plus VAT)
£750 (plus VAT) "Early Bird" Discount for registrations received by 15th October 2007.

The fee includes lunch, morning and afternoon refreshments, full course notes and materials. In addition, included in the seminar fee, we are offering 5 offline hours of Tiger Lily advisory support for 3 months following participation. Once you have booked, written confirmation will be sent to you, along with a map of the venue and an invoice. Please note that full payment must be received by training session date. Payment may be made by cheque, paypal or via direct bank transfer.

Cancellations can be made up to 20 days prior to the day of the course but are subject to an administration charge of £85.00. Payment in full is required for cancellations of less than 20 days notice. Substitutions can be made at any time as long as The AR Training Centre is informed prior to the training session.

Register Now!

For further information on course content and to register for this seminar, click here